Popular (marketing) wisdom tells us to never try to change people’s perceptions. It’s easier, faster and (way) cheaper to just offer them what they want. That’s common sense. But, sometimes, some companies and their delusional or megalomaniac geniuses behind the chair decide to do so. To create something new. The very wise ones will build…
Author: Cleyton Arghiropol
Still lovin' it?: Mc'D's challenge
Last week McDonald’s turned 75. It was a big thing over the Internet with articles spread all over telling the tale, showing pictures of its history and all of the things you can expect when you talk about an iconic company reaching such a milestone. However, almost everyone seemed very skeptical about McDonald’s next 75.Recent…
Two birds, one brand: Contigo and the power of a good brand
One of the best brands I’ve seen since I got in here is Contigo, the on-the-go mug and bottle company. For the English speaking, Contigo is a simple juxtaposition (or short) of ‘container to go’. Perfect! Simple. Short. But there’ss a plus in here. Contigo in Spanish means with you. Yes! How about that? A brand…