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Category: Highlight
Verizon quest for simplicity is just odd
Branding, Highlight, Marketing

Verizon quest for simplicity is just odd

By Cleyton Arghiropol 08/07/2015

I would like you to see this image of the recently opened Verizon Destination Store in Santa Monica, California (above). The carrier decided to cut things to the chase, making its logo minimal, using only the V on the top. Not mentioning the name or anything else, just the V. Can someone tell Verizon this is not its…

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Flying big: Emirates' ruling the skies
Branding, Highlight, Marketing

Flying big: Emirates' ruling the skies

By Cleyton Arghiropol 01/07/2015

Everybody knows that Emirates Airlines quickly became the most prestigious airliner in the skies over the last years. With the launch of the A380, the first fully double-decker airplane of the world, this became even more obvious since the middle-eastern company is just piling up these flying monsters. Actually, Emirates alone owns 61 of the…

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Corona deciding to relax no more
Branding, Highlight, Marketing

Corona deciding to relax no more

By Cleyton Arghiropol 25/06/2015

An article this week on Bussiness Insider by Ashley Lutz entitled A horrible-tasting Mexican beer is so popular there’s now a shortage in America intrigues us to think that American customers are going crazy! How can we drink so much of a beer that taste so bad? Later on the article she brings experts that reveal ‘the…

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Do Not Attempt. Domino's imploding itself
Branding, Highlight, Marketing, Publicidade

Do Not Attempt. Domino's imploding itself

By Cleyton Arghiropol 09/06/2015

Last week I was surprised with this Domino’s Pizza ad in which they destroy one of its store’s signs saying that Domino’s Pizza now it’s just Domino’s. And wait, I’m not finished! Now you can order pasta, subs, chicken and more! Really!? Domino’s Pizza it’s just too long, right? Let’s make it shorter! And sometimes…

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Branding, Headline, Marketing

Slam dunk! Ballmer's pulling a new play

By Cleyton Arghiropol 04/03/2016
Branding, Headline, Marketing

GSW: The worst from the best

By Cleyton Arghiropol 26/02/2016
Branding, Headline, Marketing, Media, Publicidade

How far you need to go to…

By Cleyton Arghiropol 22/01/2016
Branding, Headline, Marketing

Football in LA is gold. And blue!

By Cleyton Arghiropol 14/01/2016
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