Popular (marketing) wisdom tells us to never try to change people’s perceptions. It’s easier, faster and (way) cheaper to just offer them what they want. That’s common sense. But, sometimes, some companies and their delusional or megalomaniac geniuses behind the chair decide to do so. To create something new. The very wise ones will build…

Last week McDonald’s turned 75. It was a big thing over the Internet with articles spread all over telling the tale, showing pictures of its history and all of the things you can expect when you talk about an iconic company reaching such a milestone. However, almost everyone seemed very skeptical about McDonald’s next 75.Recent…