Depois de um dos mais excitantes campeonatos de F1 dos ultimos anos se nao, das ultimas decadas, a temporada de 2022 ja chega com muita expectativa. Nas ultimas semanas tivemos os lancamentos dos carros para esse ano e junto deles, a opiniao dos aficcionados do mundo inteiro: qual sera o carro mais rapido? Qual tem…
Category: Branding
Mini thinking: small car missing big
The Cooper today is not just an English icon, but is becoming an American phenomenum as well. Hipsters, millennials, women, youngsters at age or spirit, everybody wants a Mini today. It’s my wife’s wish as well, but the thing is: a Countryman, a Clubman or a Paceman? The cars are cute and amazing, but I…
Slogan Placement: A new way to get your message going
There’s a new way to place your brand in town! In one of the episodes of the new season of Netflix’s House of Cards, two characters meet in a bar where you can see the reflection of a giant Bud neon sign through a glassed fridge door. First action: one of them offer a bottle…
Not the change we want, Bud
From food to cars, it is crazy that in America you have the choice to get everything you want on exactly the size you want. I know usually marketers push it to the super size (right!?), but today world is not about how large it is anymore. It’s about choice. Americans love their freedom and…