The Cooper today is not just an English icon, but is becoming an American phenomenum as well. Hipsters, millennials, women, youngsters at age or spirit, everybody wants a Mini today.
It’s my wife’s wish as well, but the thing is: a Countryman, a Clubman or a Paceman?
The cars are cute and amazing, but I don’t think any of these models are branded the way it suppose to.
Today I talked to a mom that just got her first Mini. A beautiful, brand-new white Countryman. Her request to the dealership before existing the store with her new ride? Take the last N of the Countryman tag on the back of her car. Yes, that’s right. Now she is the Country Ma of Los Angeles.
According to current statistics, women are responsible for almost 48% of all the Mini purchases. And probably the number of actual female drivers of the car is even larger. So, why they keep branding the Cooper just like that?
Mini should take the Man out of the brand. Period. You have a shorter, stronger and easier brand. Country, Club and Pace. And that’s it. The brand not only gets simpler and more remarkable, but it makes more convenient and friendly to women.
