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Day: March 15, 2016
Not the change we want, Bud
Branding, Marketing, Publicidade

Not the change we want, Bud

By Cleyton Arghiropol 15/03/2016

From food to cars, it is crazy that in America you have the choice to get everything you want on exactly the size you want. I know usually marketers push it to the super size (right!?), but today world is not about how large it is anymore. It’s about choice. Americans love their freedom and…

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Branding, Headline, Marketing

Slam dunk! Ballmer's pulling a new play

By Cleyton Arghiropol 04/03/2016
Branding, Headline, Marketing

GSW: The worst from the best

By Cleyton Arghiropol 26/02/2016
Branding, Headline, Marketing, Media, Publicidade

How far you need to go to…

By Cleyton Arghiropol 22/01/2016
Branding, Headline, Marketing

Football in LA is gold. And blue!

By Cleyton Arghiropol 14/01/2016
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