There’s a new way to place your brand in town! In one of the episodes of the new season of Netflix’s House of Cards, two characters meet in a bar where you can see the reflection of a giant Bud neon sign through a glassed fridge door. First action: one of them offer a bottle…
Category: Branding
Not the change we want, Bud
From food to cars, it is crazy that in America you have the choice to get everything you want on exactly the size you want. I know usually marketers push it to the super size (right!?), but today world is not about how large it is anymore. It’s about choice. Americans love their freedom and…
Slam dunk! Ballmer's pulling a new play
Let me play basketball again! It is not my fault the NBA is giving me a lot of examples lately. South of California, the ‘under new management’ Los Angeles Clippers are outscoring the northern team marketing-wise big time. After revealing a controversial new logo last year, the team just announced its new mascot. Chuck the…
GSW: The worst from the best
Here I am talking about the erratic marketing from the most amazing team in NBA history (probably), the California Warriors.Sports fans around the world are being amazed night in and night out with the performances of the kid with the jersey #30. Today, Steph Curry is not only the hottest name in basketball, but across…