This week Coca-Cola announced their new marketing shift. The ‘Taste of Feeling’ slogan guidelines its new strategy for a new reality. A market dictated by the millennials and its believes: hype, fun and of course, less soda! This new concept will replace the ‘Open Happiness’ that was ruling for the past 7 years in an…
Category: Branding
Football in LA is gold. And blue!
This week the NFL announced that the Rams will be heading back for Los Angeles. Its home for more than 50 years prior to the move to St. Louis back in 1995. The league also gave the San Diego Chargers the chance to relocate to the L.A. area if their owners agree to share the…
Porque o Sonho de Natal é um erro
Me orgulha muito o fato de ter sido convidado para gerir toda a comunicação e propaganda de duas campanhas eleitorais vencedoras no município de Canela. Em 2004 fui convocado em um ano bastante turbulento para mim, meses após ter perdido o meu pai e recém saído da faculdade. Mesmo assim consegui colocar tudo aquilo que…
Verizon quest for simplicity is just odd
I would like you to see this image of the recently opened Verizon Destination Store in Santa Monica, California (above). The carrier decided to cut things to the chase, making its logo minimal, using only the V on the top. Not mentioning the name or anything else, just the V. Can someone tell Verizon this is not its…