Author: Cleyton Arghiropol
How far you need to go to sell soda
This week Coca-Cola announced their new marketing shift. The ‘Taste of Feeling’ slogan guidelines its new strategy for a new reality. A market dictated by the millennials and its believes: hype, fun and of course, less soda! This new concept will replace the ‘Open Happiness’ that was ruling for the past 7 years in an…
Sinta isso: vender refrigerante tem limite
Essa semana a Coca-Cola anunciou a nova mudança de sua estratégia mercadológica. “Sinta o sabor” é o novo slogan que irá guiar a nova linha para a sua nova realidade. Um mercado ditado pelos millennials (geração de consumidores nascidos entre 1980 e o começo dos anos 2000) e suas crenças: o que é descolado, divertido…
Football in LA is gold. And blue!
This week the NFL announced that the Rams will be heading back for Los Angeles. Its home for more than 50 years prior to the move to St. Louis back in 1995. The league also gave the San Diego Chargers the chance to relocate to the L.A. area if their owners agree to share the…