A Era do Convencimento – Page 3 – Opiniao, ironia, insights e artigos em marketing, publicidade e branding.

GSW: The worst from the best

By Cleyton Arghiropol 26/02/2016

Here I am talking about the erratic marketing from the most amazing team in NBA history (probably), the California Warriors.Sports fans around the world are being amazed night in and night out with the performances of the kid with the jersey #30. Today, Steph Curry is not only the hottest name in basketball, but across…

How far you need to go to sell soda

By Cleyton Arghiropol 22/01/2016

This week Coca-Cola announced their new marketing shift. The ‘Taste of Feeling’ slogan guidelines its new strategy for a new reality. A market dictated by the millennials and its believes: hype, fun and of course, less soda! This new concept will replace the ‘Open Happiness’ that was ruling for the past 7 years in an…

Sinta isso: vender refrigerante tem limite

By Cleyton Arghiropol 22/01/2016

Essa semana a Coca-Cola anunciou a nova mudança de sua estratégia mercadológica. “Sinta o sabor” é o novo slogan que irá guiar a nova linha para a sua nova realidade. Um mercado ditado pelos millennials (geração de consumidores nascidos entre 1980 e o começo dos anos 2000) e suas crenças: o que é descolado, divertido…

Branding, Headline, Marketing

Football in LA is gold. And blue!

By Cleyton Arghiropol 14/01/2016

This week the NFL announced that the Rams will be heading back for Los Angeles. Its home for more than 50 years prior to the move to St. Louis back in 1995. The league also gave the San Diego Chargers the chance to relocate to the L.A. area if their owners agree to share the…

Céus Azuis Korean-os

O Natal é quando a gente quiser.

F1 2022: Conheca todas as marcas

Verizon quest for simplicity is just odd

Flying big: Emirates' ruling the skies

Corona deciding to relax no more

Do Not Attempt. Domino's imploding itself

GSW: The worst from the best

How far you need to go to sell soda

Sinta isso: vender refrigerante tem limite

Football in LA is gold. And blue!