One of the best brands I’ve seen since I got in here is Contigo, the on-the-go mug and bottle company. For the English speaking, Contigo is a simple juxtaposition (or short) of ‘container to go’. Perfect! Simple. Short. But there’ss a plus in here. Contigo in Spanish means with you. Yes! How about that? A brand that also means something positive for the second most spoken language (and market) in America! The meaning of the brand is completely different in any language, but, they’re both good. The frequency of ‘each’ brand is also distinct, but, in this case, it’s great because the latino community is different. Con-to-go is short, fast paced, do the job. With you is warmer, more personal, more joyful. In one powerful name, you have two brands! Two different ‘souls’. That’s the power of a great, professional designed brand.
Two birds, one brand: Contigo and the power of a good brand
