A Era do Convencimento – Page 2 – Opiniao, ironia, insights e artigos em marketing, publicidade e branding.

Mini thinking: small car missing big

By Cleyton Arghiropol 22/04/2016

The Cooper today is not just an English icon, but is becoming an American phenomenum as well. Hipsters, millennials, women, youngsters at age or spirit, everybody wants a Mini today. It’s my wife’s wish as well, but the thing is: a Countryman, a Clubman or a Paceman? The cars are cute and amazing, but I…

Slogan Placement: A new way to get your message going

By Cleyton Arghiropol 08/04/2016

There’s a new way to place your brand in town! In one of the episodes of the new season of Netflix’s House of Cards, two characters meet in a bar where you can see the reflection of a giant Bud neon sign through a glassed fridge door. First action: one of them offer a bottle…

Not the change we want, Bud

By Cleyton Arghiropol 15/03/2016

From food to cars, it is crazy that in America you have the choice to get everything you want on exactly the size you want. I know usually marketers push it to the super size (right!?), but today world is not about how large it is anymore. It’s about choice. Americans love their freedom and…

Slam dunk! Ballmer's pulling a new play

By Cleyton Arghiropol 04/03/2016

Let me play basketball again! It is not my fault the NBA is giving me a lot of examples lately. South of California, the ‘under new management’ Los Angeles Clippers are outscoring the northern team marketing-wise big time. After revealing a controversial new logo last year, the team just announced its new mascot. Chuck the…

Céus Azuis Korean-os

O Natal é quando a gente quiser.

F1 2022: Conheca todas as marcas

Verizon quest for simplicity is just odd

Flying big: Emirates' ruling the skies

Corona deciding to relax no more

Do Not Attempt. Domino's imploding itself

Mini thinking: small car missing big

Slogan Placement: A new way to get your message going

Not the change we want, Bud

Slam dunk! Ballmer's pulling a new play